We are pleased to announce our recent investment in Rapid Delivery Analytics (RDA), a France-based data analytics startup specializing in big data analysis for the e-grocery market and quick commerce applications. Major FMCG brands utilize RDA’s data platform to assess sales and marketing performance in real-time, ultimately enhancing sales and boosting margins in the e-grocery sector. RDA currently aids leading international FMCG brands such as Danone, Mars and Unilever in examining sales data and benchmarking against competitor performance across over 20,000 dark stores operating in Europe’s largest markets.
Quick commerce has become a vital sales channel for FMCG brands, accounting for more than 10% of total sales in certain product categories and experiencing rapid growth. As a result, FMCG brands are increasingly interested in evaluating their performance in this segment.
With extensive expertise in e-commerce analytics for FMCG, Rapid Delivery Analytics founders have developed a product tailored for top-tier international clients. We are thrilled to support RDA’s team on their dynamic journey and ongoing growth.